Redefining aging with
dignity and purpose
Imagine growing older in a society where your well-being is thoughtfully planned, where you are respected, connected, and supported instead of being sidelined.
Arunala is more than just a project. It is a call to action to build a future where aging in Indonesia is seen not as a burden, but as a phase of continued dignity, purpose, and care.
What Arunala Does
- Public engagement & aging education
- Policy research & evidence creation
- Government & private sector advisory
- Ecosystem and business model development
What Makes Our Work Distinct
- Integrated elderly care ecosystem
- Market-driven and investment-ready models
- Evidence-driven, Policy-to-implementation bridging
- Cross-sector collaboration (government, business, philanthropy)
The Future We Are Building
- Strong Public Awareness and Policy Decisions Based on Evidence
- A Ready and Skilled Workforce for Today’s and Tomorrow’s Elderly
- An Inclusive Ageing Ecosystem Accessible to All
Aging should not mean giving up life & passions
It should mean exploring them in new, exciting, and age-friendly ways. From hanging out, traveling, going to concerts, to discovering nature with their peers and families. These experiences should remain available for older adults and thoughtfully tailored to this stage of life.
Freeing the future generation from intergenerational burdens
We imagine a society where older people well-being is planned with care. Where systems allow older adults to stay connected, supported, and independent. Thus, they can live fully, and the next generation can build their productive life without guilt or pressure.
Investing in elderly is as important as investing in youth
As we are moving toward Indonesia Emas 2045, today’s most productive generation will age and retire. Without a strong elderly care ecosystem, the burden on the sandwich generation in 2045 will be twice as heavy as it is today. The time to act is now.
We must rethink how we age
Our goal is to help build a functioning, accessible, and affordable elderly care ecosystem for Indonesia. We are here to shift narratives, reshape perceptions, develop evidence-based policies, and advocate for solutions that empower both the elderly and the generations that follow.
Together with Us
Sahabat Arunala
Recent Updates
Recent activities that reflect our growth, learning, and commitment to change.
Care Work at the Center of Indonesia’s Ageing Future
Investing in a long-term care ecosystem today is therefore an investment in Indonesia’s future. It supports healthy ageing, reduces pressure on families, and helps build a society that is resilient, inclusive, and prepared for demographic change as the country moves toward 2045.
From Care to Empowerment: Building an Inclusive and Productive Aging Ecosystem in Indonesia
Many Indonesians aged 58+ remain active, skilled, and ready to contribute. This paper reframes ageing as an economic and social opportunity—calling for market-driven solutions that enable productive ageing, decent work, and dignity beyond retirement.
Indonesia’s Silver Future: Turning the Aging Challenge into an Opportunity
What happens when Indonesia grows older? Indonesia’s Silver Future examines how ageing can become a pathway to dignity and resilience—by rethinking care, empowering communities, and unlocking the potential of the care economy. A must-read for anyone shaping Indonesia’s future beyond the demographic bonus.
This is
your call
Join us in building a future where aging is full of dignity, joy, and possibility for everyone.
