
Redefining aging with
dignity and purpose
Imagine growing older in a society where your well-being is thoughtfully planned, where you are respected, connected, and supported, not sidelined. Arunala is not just a project; it is a call to action to build a future where aging in Indonesia is seen not as a burden, but as a meaningful phase of continued dignity, purpose, and care.
As our nation moves toward Indonesia Emas 2045, the time to act is now. With the elderly population expected to double by 2045, we must rethink our systems, from healthcare and housing to caregiving and social support.
Join us in reshaping perceptions, developing evidence-based policies, and advocating for solutions that empower both the elderly and the next generation. Together, we can ensure that aging is not feared, but embraced as part of a vibrant and inclusive future.
Arunala Visions
Honor Their Legacy
Celebrate those who built our future by ensuring their later years are lived with dignity, support, and care
Enable Access
Make healthcare, social connection, and entertainment accessible to prevent the isolation and marginalization of the elderly.
Free the Next Generation
Empower youth to thrive by creating structured eldercare systems that ease the caregiving burden.
Age with Purpose
Promote longer, healthier, and more fulfilling lives through sustainable and inclusive eldercare solutions.
The Impact We are Working On
Targeted Outcome 1: Strong Public Awareness and Policy Decisions Based on Evidence
Ageing is understood as a development issue, not only a family issues, as well as policies that are based on data, research, and lived experience.
- Research and data on ageing, care needs, and economic impacts
- Public campaigns to shift perceptions on ageing and elderly care
- Evidence-based policy recommendations for government and related stakeholders including private sectors, philanthropists, think-tank, academics, and others
- Knowledge platforms linking research, practice, and innovation
Targeted Outcome 2: A Ready and Skilled Workforce for Today’s and Tomorrow’s Elderly
Indonesia has enough trained, certified, and decent-career workers to meet the growing care needs of older persons.
- Trained and certified care workers, supervisors, and managers for elderly care centres and senior living
- Clear career pathways and decent work standards in the care economy
- Curriculum and training aligned with real needs of elderly people and families
- Workforce data and projections to guide policy and investment
Targeted Outcome 3: An Inclusive Ageing Ecosystem Accessible to All
Older persons from different income groups and abilities can access quality senior living and elderly care services.
- More age-friendly senior living and elderly care centres
- Affordable and tiered care models (public, community-based, and private)
- Integration of housing, health, care, technology, and financial solutions
- Stronger collaboration between government, private sector, and communities

Arunala Mission
We are committed to contributing meaningfully to the development of sustainable policies that protect the well-being and dignity of Indonesia’s elderly population.
Our goal is to build a framework for an aging society—one that offers opportunities for older adults to live healthy, productive, and fulfilling lives.
By 2045, we aim to help establish a functioning eldercare system that enables people to age with joy and dignity, while freeing the productive generation from the burden of dual responsibilities.
What makes us different?
Market-driven approach that bridges public, private, and social sectors
At Arunala, we believe sustainable elderly care requires more than just government programs or charitable efforts. What sets us apart is our market-driven approach that bridges public, private, and social sectors.
Rather than placing the full burden on the state or relying solely on donations, Arunala works to stimulate demand, unlocking market growth and paving the way for a stronger, more resilient eldercare eco system.
We amplify existing initiatives by supporting government commitments, complementing charitable efforts, and accelerating the supply of services, while building demand to create an integrated and sustainable care system for Indonesia’s elderly.


Bambang Widianto
Supervisory Board

Widhyawan Prawiraatmadja
Supervisory Board

Kaezar Maulana
Supervisory Board

Wimboh Santoso
Board of Trustees

Dono Boestami
Board of Trustees

Ruddy Gobel
Co-Founder & Chair of Institute

Dyah Larasati
Co-Founder & Executive Director

Sri Kusumastuti Rahayu
Co-Founder & Board of Trustees

Martin Siyanaramual
Co-Founder & Director of Policy, Research and Supply Acceleration

Rajeshanagara Sutedja
Co-Founder & Director of Demand Creation

Dede Syaadah
Director of Business Development

Farrah Soeharno
Social & Public Engagement Lead
Dwi Oktiana Irawati
Partnership & Grant Development Lead
Catharine Natalin
Program Coordinator
Join Arunala Team
Jakarta, Indonesia
General Manager (closed)
We are looking for a full-time General Manager for Research, Business Development and Technical Operation. Apply by 12 December 2025!
Jakarta, Indonesia
Communication Intern (closed)
Join our team as a Communication Intern and gain hands-on experience and support our growing portfolio of work. The ideal candidate is a Final-year student or fresh graduate in Communications, Public Policy, Social Sciences, Design, or related fields, who has excellent writing skills in English and Bahasa Indonesia.
Indonesia and Others
Arunala Roster of Expert and Fellows
Arunala Institute and Foundation is seeking Ageing Roster of Experts and Research Fellows to join our growing work on ageing, elderly care, and social protection in Indonesia. Type of Engagement Short-term or long-term consultancy / fellowship (flexible arrangements)

